While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Childos Arabic Font Family From Namela The sibling of Childos, with with additional Arabic glyphs for more international fun. Handwritten rough sans serifs style, as well as the development of free and attractive ligature to fill the space between letters and make playful children feel designs. Download Childos Arabic Font Family From Namela Download Now View Gallery